Cookie Policy

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They allow the site to remember your actions and preferences over time, and to gather information about how the site is used.

2. Categories we use

• Strictly necessary: required for the site to function (session, security, cookie-consent state). These cannot be disabled.
• Performance & analytics: Google Analytics 4, set only with your consent. Measures pages viewed, time on site and traffic sources in aggregated form.
• Functional: remembers preferences such as saved vehicles and finance-calculator inputs.
• Marketing: only set if you explicitly consent. Used to measure campaign performance and serve relevant adverts on third-party platforms.

3. Third-party cookies

Some pages embed third-party services (Google Maps, YouTube video previews, Trustpilot widgets). These providers may set their own cookies governed by their own privacy policies.

4. Managing your preferences

You can change or withdraw your consent at any time by clearing this site's cookies in your browser and reloading the page — the consent banner will reappear. Most browsers also let you block or delete cookies entirely; doing so may affect site functionality.

5. Contact

Questions about this Cookie Policy: enquiries@primemotorsdirect.co.uk.